PR and marketing (especially for non-profits) is about tapping into some degree of emotion.
It is almost tangible. And it should give people a vested interest in who you are and what you do.
Certainly it is a balance of all media.
That said social media media is a necessary tool for today’s non-profit that is ever-evolving.
But it’s more than just shouting and repeating a message over and over. It’s more than email blasts and guerilla marketing your message via Twitter and Facebook.
You can shout a message louder and more repetitively than the next guy… If it doesn’t compel or inspire your audience, you may as well have kept your mouth shut.
The trick to rising above the rest, is how you craft your message.
Consider projecting an uncluttered confidence in who you are, what you do, how you do it, and why.
Great messages are thoughtful and well-executed, whether written, photo, or video.
They are informative, compelling, inspiring, and consistent.
Make it count. Make it worthwhile.